Designer News: Fallon
Posted on 30 May 2019
Fallon - Collection arriving late June.
We are proud to introduce a new designer this season. Arriving in store and online late June 2019.
FALLON New York
Designer Dana Lorenz created FENTON in 2006. After obtaining degrees as a painter from the University of Iowa and the School of the Art Institute of Chicago, Dana entered the fashion industry, working for Gucci and Donna Karan. Jewellery design started as a personal endeavour, but her pieces quickly grew a cult following and a collaboration with menswear designer, Alexandre Plokhov of Cloak for runway. Immediate press and retail attention followed, and with a story in American Vogue about the launch, Fenton was soon carried at the top retailers worldwide, including Barneys, 4510, 10 Corso Como, Luisa via Roma, Harvey Nichols and Lane Crawford. FENTON is a modern and architectural collection of profound pieces containing pearls and precious materials. The collection rooted in tradition and elevated by a modern concept. These pieces are a reinvention of pearls and fine jewellery. As a follow-up to the immediate success of FENTON, Dana launched FALLON, a diffusion collection of graphic and layer-able pieces.
Dana Lorenz - Fallon Designer
"Fallon has a philosophy of layering more hard-edge chain pieces with these sort of Madison Avenue-feeling pieces because the customer is definitely an aspirational customer. She loves the street, but she also loves to look...expensive!" says the designer.
The collection evokes the aspirational feeling of fine jewellery, but with a clash of pop references and street sensibility. FALLON is an editor favourite, and both collections are consistently featured in top publications worldwide.
Dana has collaborated with ready to wear designers like Proenza Schouler, Thakoon and Prabal Gurung for runway, and designed custom pieces for Rihanna, Beyonce and Miley Cyrus and other celebrities for performances and appearances. Italian Vogue recognised Dana as one of their “New Talents” featured in the magazine and celebrated at Milan Fashion Week and she was nominated for the 2010 CFDA Swarovski Accessory Designer of the Year Award. She was a 2011 finalist for the coveted CFDA/Vogue Fashion Fund.
Seen at Cannes Film Festival
Hailey Clauson Wearing Fallon